Simple Bridge Funnel

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A bridge funnel is a marketing strategy that involves creating a simple, two-page funnel to bridge the gap between a free and paid offer. It's like building a GOLDEN BRIDGE that guides potential customers straight to your doorstep. The trick is to use a bridge page to hook the prospect before referring him/her to the product. Commonly called a pre-lander, presell page or gateway page, the purpose of a bridge page is to qualify leads and "warm them up" to an offer.

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